A family of four who became “better than celebrities”…’Fresh Family’ identity
The father is named Fresh, the mother is named Oshin, and the먹튀검증 daughter and son are named Seonhee and Seonhae.
This family of four, called the Fresh Family, are virtual humans. On the 24th, Dongwon F&B announced that they have been selected as the new models for the dairy brand Denmark. This is the first time a virtual human brand model has been created for a family of four in Korea. “It was aimed at the MZ generation, who are familiar with the virtual world and value different experiences,” Dongwon F&B said.
Virtual human activities are continuing in the retail industry. Shinsegae Group’s virtual human “YT” has been working as a show host on SSG.com since this month. He generated 200 million won in sales through test broadcaster SK-II’s “MD Talk,” recording an average of 30 percent more views and sales than content hosted by a human show host.
Shinsegae Group’s virtual human, YT, has been serving as the official show host of SSG.com since this month. Previously, the ‘MD Talk’ content of test broadcaster SK-II generated 200 million won in sales, with an average of 30% higher views and sales compared to content hosted by human show hosts. Swarovski’s ‘MD Talk’ video received 30,000 views. Photo SSG.com
Lotte Home Shopping’s virtual human “Lucy” has also been conducting mobile live broadcasts since the beginning of this year. As a live commerce host, she has a “brilliant track record” of selling out a limited number of bags and card cases from fashion brand Miu Miu within 25 minutes of broadcasting. Visual special effects and real-time engine technology have enabled real-time two-way communication.
Lotte Home Shopping’s virtual human Lucy has been conducting mobile live broadcasts since the beginning of this year. As a live commerce host, she sold out a limited number of bags and card cases from fashion brand Miu Miu in 25 minutes. Photo Lotte Home Shopping
LF unveiled NAON, a fictional fashion model, last month. It started its activities by appearing in fashion magazines.
LF unveiled its virtual fashion model ‘NAON’ last month. It started its activities in earnest by unveiling its first pictorial with fashion magazine W.U. Korea. LF explained, “The content is aimed at the MZ generation and fashion influencers. Photo LF
However, some people are skeptical of ‘virtual human marketing’. An industry insider, who wished to remain anonymous, said, “As consumers become more familiar with virtual people, the topic is becoming less popular and there are no clear results.” They point out that while it avoids the risk of a human model getting caught up in rumors, it has a limited ability to build rapport. The pandemic has also led to an increase in tangible, hands-on experiences, and some say virtual worlds have lost their appeal during the pandemic.
But there is also optimism. Artificial intelligence (AI) can create more personalized virtual humans. Global market research firm Allied Market Research predicts the global virtual human market will grow from $11.3 billion in 2021 to $15 trillion by 2031, at a compound annual growth rate of 44.7%.